Case StudiesOur collection of case studies tells the story behind some of our very best packaging solutions.
DESIGNING BETTER LABELS
Take this example for instance. Our client and sister company, Costex Tractor Parts, previously had a packaging label that was flawed in some ways. According to their feedback, their own customers were writing on the boxes to identify product codes clearly.
Customers hand wrote the product code on their boxes.
That clearly was not the most convenient and best option for product marking. The labels that they used before were not efficient for this purpose. Also, when it came to the visual appeal, they lacked the round logo that the company used in their marketing and they didn’t stand out or grabbed attention, another thing that needed correction.
Previous labels used by the company.
After considering everything that was wrong with the labels, we made out a plan and carefully redesigned it for them after a considerable amount of research. In this newly designed label, we were very cautious in choosing the new font as we wanted to keep it prominent and easily readable so that there are fewer mistakes in receiving and forwarding the package. With this new font, the feedback we got was that a great deal of picking errors was reduced as a result.
New Labels designed together with our Team.